What’s content material creation? I requested myself the identical factor years in the past once I started this journey into the world of the artistic entrepreneurship. I want I had identified then what I do know now. Under is my journey studying content material creation and finest practices for creatives seeking to increase their very own model consciousness by planning an editorial shoot.
I began Chancey Attraction in Denver, which was an awesome place for me to realize my bearings. Nonetheless, after shifting again to Atlanta, I started to really feel fully overwhelmed. Who was I on this aggressive market, swimming with different Atlanta Wedding Planners? I quickly realized that my sketching expertise and penchant for interiors could be my calling card. I felt so enthusiastic about my new identification however quickly turned pissed off as I lacked a method to talk my new model and identification to potential shoppers. How was I supposed to draw luxurious clientele when all of the weddings on my website and in my portfolio had been decrease finances?
Then the sunshine bulb went off. I partnered with a gifted superb artwork movie photographer, Odalys Mendez, and produced a number of editorial items that had been curated for the high-end eye. Each element, scene and second was captured with Odalys’ eye for class and each factor was strategically deliberate. As the photographs emerged in publication and on my website, so did a luxurious clientele. It was superb to see the entire 180 my firm did with the fitting photographs, in addition to the posh branding from Jessica of Ecru Stationery. Content material creation can do the identical for you. Let’s dive into the primary three steps of editorial shoot planning.
