TORONTO — Tim Hortons Orange Sprinkle Doughnut marketing campaign is returning for 2 days on September 30 and October 1 at eating places throughout Canada in assist of Indigenous organizations. The entire proceeds from the gross sales of Orange Sprinkle Doughnuts will likely be donated to the Orange Shirt Society, the Indian Residential College Survivors Society and New Pathways Basis in Quebec.
The marketing campaign was first developed in 2021 by a bunch of Indigenous Tim Hortons restaurant homeowners and so far has raised greater than $2.6 million for Indigenous organizations.
“It’s a privilege to be working with all three organizations once more to assist educate and lift consciousness of the significance of Indigenous historical past in Canada,” says Hope Bagozzi, Chief Advertising Officer at Tim Hortons. “The objective of Tim Hortons third annual Orange Sprinkle Doughnut marketing campaign is to assist increase funds that immediately assist our companions and the event of essential programming and academic alternatives of their communities.”
“As we put together to launch this 12 months’s Orange Sprinkle Doughnut marketing campaign, we’re actually grateful for our ongoing partnership with Tim Hortons. Their assist has been instrumental in serving to us present essential companies to communities in want,” says Angela White, government director of the Indian Residential College Survivors Society. “Final 12 months, the generosity of Canadians exceeded our expectations, making it doable for us to make an actual distinction. We sit up for persevering with a protracted and significant collaboration, as Tim Hortons continues to face with us in our mission of reality and reconciliation. Collectively, we not solely increase funds, but additionally enhance consciousness and visibility for the essential work of the Indian Residential College Survivors Society.”