All through the subsequent 4 many years, Timex grew to become part of the American cultural cloth and could be recognized worldwide for high quality watches at an inexpensive worth. Whereas many watch manufacturers struggled mightily by way of the arrival and adoption of quartz watch actions within the Seventies, Timex embraced the change with open arms. In quartz, the corporate noticed a possibility to additional broaden its repute as an reasonably priced but reliable different to the costly mechanical Swiss watch. By the late Eighties, Timex prided itself on being « The world’s largest producer of watches and mechanical time fuses. » Whereas this was no small accomplishment, Timex has by no means been a watchmaker to relaxation on its laurels. There was extra floor to interrupt, and Timex bought again to the work of being first.