Whereas there’s loads of (micro)manufacturers on the market doing their factor in their very own distinctive method, there is no such thing as a model on the market that fairly does it like Studio Underd0g. Their funky two-register chronographs have captured the hearts of fans ever since they first launched in 2020, stemming from distinctive, usually food-related, inspiration. We’re excited to supply the complete Studio Underd0g assortment within the Time+Tide Shop, starting n0w.
Studio Underd0g began life as a long-overdue lockdown challenge from founder Richard Benc, who, alongside Head of Design and Marketing Manager Rich Benc and Ricky Benc ran the enterprise completely, with none assist. To make it a little bit bit extra edgy, he determined to vary the letter “o” within the title to the quantity “0”. Thrilling stuff.
The entire fashions on supply are of the Gen 2 selection, enhancing upon the primary era with hand-made Epsom calfskin straps and British-based meeting and high quality management carried out by Horologium. This entails demagnetisation, timegraphing in three positions and any essential regulation.
All jokes apart, Richard managed to do one thing that only a few manufacturers have through self-awareness and irony, whereas retaining it light-hearted sufficient to attraction to a broad viewers. Meals has been a daily supply of concepts for the items – Watermel0n, Mint Ch0c Chip and the restricted Strawberries and Cream, Aubergine, and Pumpkin colourways all have gastronomic inspiration. A 38.5mm case with a thickness of 13.6mm retains issues compact sufficient to be interesting to a wide range of wrists, and the identical goes for the 44.5mm lug-to-lug distance.
Motion-wise, it’s a microbrand basic with the Seagull ST-1901. Manually wound and operated by a column wheel, the chronograph is mainly a Chinese language-made variant of the Venus 175. This very previous Swiss motion has been produced in China because the Nineteen Sixties, because the Swiss regarded to promote their designs and the very machines that had been used to construct the Venus-branded actions. These days, the ST-1901 is a staple of many microbrand chronographs and probably the most reasonably priced mechanical chronograph round.
Head over to the Time+Tide Store to view the full Studio Underd0g collection, out there for buy at this time.