I at all times like to get insights from VicenzaOro’s frontman, Marco Carniello. One of many issues that stands out is his razor-sharp focus and real curiosity in individuals. On Sunday tenth of September, at 9:00 am within the morning, I had the pleasure to interview Marco about VicenzaOro.
Each time I communicate with Marco Carniello, I am struck by his modest, participating demeanor. However make no mistake, this man possesses a razor-sharp focus and a real appreciation for teamwork. He by no means talks about himself; it is at all times about his staff. Simply observe how few individuals on the prime do this. This obvious lack of ego is a welcome element in a world the place individuals like to get credit score for what really took a staff to perform.
For those who’ve seen Marco Carniello strolling across the commerce honest, you could not have missed him; this cycling-loving International Director of Trend and Jewellery for IEG, the commerce present organizer, appears to know everybody. Marco is a shining instance of a contemporary chief, empathetic and engaged, but with a razor-sharp imaginative and prescient and clear objectives. He by no means talks about himself however at all times about his Golden Workforce of colleagues, and he would not hesitate to focus on the roles of others.
On this interview, I sat down with him within the Welcome Lounge. A German colleague is listening in, and an American « basic mannequin » and influencer, Manon Crespi, is getting all the pieces able to shoot an Instagram reel with Marco shortly. Michela Moneta, his proper hand for all issues advertising, retains observe of time and solutions.
The primary query is extra of an remark. Friday was noticeably much less crowded than in earlier editions on the identical opening day. Marco folds his palms and smiles. « Properly noticed! We see a lower in attendance on this version; it is a quieter begin. We had important will increase in earlier editions, even a +20%. Now, we’re seeing a +9% (correction on the finish of the honest: +6%), which is anticipated to say no additional. However that is nice as a result of when you’ve a shockwave, even a optimistic one like in current instances, it causes varied points. The complete provide chain will be affected, and merchandise might not make it to the shops on time. »
« The market is consolidating; it would really feel totally different from the get together vibe we had, for instance, in January, » Marco laughs, « nevertheless it’s rather more sustainable now. »
« We additionally count on much less buying; inventories are nonetheless adequate in lots of instances, » says Marco Carniello. Nonetheless, patrons, retailers, and wholesalers are nonetheless coming to VicenzaOro. That is important as a result of they arrive to us for inspiration, to see the place the market is perhaps heading within the subsequent 18 months, and what the tendencies are. We satisfaction ourselves on being a platform for interplay within the trade. We create a wholesome and optimistic setting. We’re right here for the neighborhood that folks kind inside an trade.
Marco’s eyes gentle up, and he sits up straighter. « Look, we like to contemplate ourselves a platform of alternatives. That does not simply imply a brand new transaction. We’re a platform for high-quality info and schooling. We’re additionally the networking platform. That is why we make investments closely in occasions each on the honest and round it, like the numerous Comfortable Hours (with DJs, music, drinks, and snacks open air), particularly within the metropolis of Vicenza, the place there’s a lot to do. The distinctive worth is that we create the correct circumstances for alternatives in many alternative methods. »
I requested Marco Carniello what three issues he hoped VicenzaOro guests would take away as a sense. He jokingly says he needs to focus primarily on enterprise, hinting on the innate Italian aptitude for expressing feelings. That they’ve develop into extra impressed, that they’ve made not less than one worthwhile new contact, and that they’ve found one new provider. The typical purchaser stays right here for 2 days, so we hope our hashtag #discovermore has labored for them. We work onerous to develop into the showcase for tendencies. Our advertising staff may be very energetic in strengthening this picture on-line and offline; right down to the smallest particulars, he factors to a blue shifting decoration in all places on the honest. We wish to be a cool, hip, and vibrant setting. That is why we’re more and more branding ourselves as an organization. We wish to be synonymous with the phrase « tendencies. » He laughs and says, « It should be our Italian character! »
We wish to be a benchmark for operational excellence. We have now to be absolutely efficient. Vicenza is a small metropolis; we’re probably not outfitted for giant teams of individuals. There is no airport right here, no 5-star accommodations. That is why it is as much as us to make sure that the customer’s journey goes as easily as doable once they determine to return right here. And that is mirrored on our web site; all the data is geared in the direction of making it as straightforward as doable for the customer. Marco emphasizes what is usually underestimated: the appreciation for the trouble individuals put into attending a commerce honest. There should be a way of ROI for the customer, and the VicenzaOro staff clearly feels that accountability.
, I inquired additional concerning the benchmarking Marco Carniello talked about earlier. How does he really do this? « We primarily take a look at commerce exhibits like JCK (USA) and Hong Kong and typically borrow their improvements, they usually typically borrow ours. We really need your expertise, » he nods in the direction of us and the guests within the lounge, « to be not less than as fulfilling as at these gala’s, however ideally even higher. We do not see ourselves in competitors with these gala’s however extra as ‘co-opetition’ (as in Dubai, the place VO is a part of the honest). It is necessary to maintain shifting, to innovate as a result of commerce exhibits are an older enterprise mannequin. »
That is why we’re continuously testing new codecs like VO’Clock, the place the watch neighborhood has already linked on-line nicely prematurely and the place we offer the chance for a bodily gathering. We by no means drive the matters that the assorted authorities and consultants carry to the stage. We’re not the authority; we’re a platform.
To have a motive to exist, a platform like a commerce honest should present what the visiting jewellery or watch skilled wants. The honest has seen a requirement for extra pearls and is discussing this with Japan. A superb combine within the totally different halls is crucial and a mirrored image of what patrons are searching for, says Marco Carniello. « We actively search suggestions from patrons, » he nods. We host 400 of them and supply varied loyalty applications to hundreds of others. Suggestions is vastly necessary to Marco and his staff as a result of all the pieces ensures that the customer at VicenzaOro finds precisely what they want. This impacts the admission of latest exhibitors.
Subsequent 12 months, VicenzaOro celebrates its seventieth anniversary. How it is going to be celebrated shall be revealed to the press in a particular second in mid-October. We’re excited and eagerly wanting ahead to January 2024!
Subsequent dates of VicenzaOro
19-23 January 2024
6-10 September 2024
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