Greg Moran is the proprietor and director of tennis on the 4 Seasons Racquet Membership in Wilton, Connecticut.
I used to be 10 years previous, standing on a clay tennis courtroom, and struggling. It was my first lesson and strong contact between ball and racket was proving to be a uncommon incidence.
In my protection, I wasn’t solely new to the sport, I used to be additionally having a tough time concentrating. Every time Rick (the professional) fed me a ball, as an alternative of specializing in the shot, my eye was drawn to the solar’s glare reflecting off his watch. I did not understand it on the time, nevertheless it was a Rolex Datejust. Blue dial, Oyster bracelet.
Rick simply had the look down: deep suntan, tight-white shorts, mustache, and a cool watch. This was, circa 1970, the requisite look of the nation membership tennis professional. You could possibly consider it as The Uniform. An accent – English or Australian – went a good distance as nicely.
A tennis prodigy, clearly, I used to be not. Nevertheless, one thing much more essential than uncooked expertise emerged that day: a love for the sport. From that second on, tennis consumed me. Like every child with a newfound ardour, I dreamed. My thoughts traveled from the inexperienced lawns of England to the crimson clay courts of Roland Garros. A brief second after laying my head on the pillow every night, I used to be between the strains.
My nights have been spent on the professional circuit, my days on the courtroom creating my recreation. Rod Laver’s forehand, Ken Rosewall’s backhand, Stan Smith’s serve and the cool of Arthur Ashe. These have been my idols.
Additionally they all wore Rolex.

And what’s clear to me now, all these years later, is that my first tennis lesson additionally acquired me hooked on watches.
At native jewellery shops in Connecticut, I might press my nostril towards the instances and discuss to different watch guys doing the identical. At age 12, I made my first buy – a Timex – with cash I might earned stringing tennis rackets for Rick.
My new watch had a blue dial and stainless-steel bracelet and have become the primary of many – a Citizen, a number of Seikos, one other Timex – all saved in an previous Adidas shoe field. They have been the grails of my youth, companions, on courtroom and off, and every gave me a sense of being cool. The life purpose of each teenager.
I achieved fleeting standing as a highschool tennis star and rode the bench at Rollins Faculty, one of many nation’s prime Division II groups. All of the whereas I had been giving tennis classes. Finally, it grew to become clear to me that I might at some point make educating tennis my profession.
As a commencement reward to myself, I purchased a Rolex Datejust, with a blue dial (in fact) and Oyster bracelet and, in June of 1981, I formally placed on The Uniform.
As I gave my classes, I grew to become a grasp of the refined « wrist examine. » When considered one of my college students had one thing fascinating on his wrist, I might name him to the web, beneath the guise of giving him a tip, so I might sneak a look at what he had on.

My Monday 6:30 AM lesson (a mind surgeon) wore a Breitling Navitimer II, black dial. Each Wednesday at 7:00 am, I shared the courtroom with an leisure lawyer who rigorously took off his Patek Philippe Calatrava and gently positioned it in his bag earlier than we started hitting balls. Panerai, Zenith, JLC, A. Lange & Söhne, and Omega usually appeared on the opposite aspect of the web. I gave classes to some very profitable individuals and seen their watches as symbols of the success I used to be chasing.
As my profession grew and I had some cash, I dove into the world of luxurious watches. I am not a mechanical man, so problems did not curiosity me and sweating on a tennis courtroom for over 60 hours every week eradicated costume watches. Sport watches grew to become my lane and I developed a tough and quick rule that if I could not put on a watch on the tennis courtroom, I would not purchase it.
Rolex, Omega, and Breitling grew to become my manufacturers. By no means bigger than 43mm, by no means smaller than 39.
By 1990, I had put collectively a group that allowed me to put on a special watch every day of the week. Mondays, I at all times wore my commencement Datejust. The remainder of the week went as follows:
Sunday: Omega Seamaster, black dial
Tuesday: Breitling Superocean Heritage
Wednesday: Rolex Pepsi GMT
Thursday: Omega Seamaster, blue dial
Thursday: Rolex Submariner 16610
Friday: Breitling Navitimer
Saturday: Rolex Explorer, polar dial
Every month, I might combine it up.
Throughout my morning Transcendental Meditation, my thoughts would incessantly be drawn from my mantra to the watch I might quickly be placing on. My watches made me really feel as if I had achieved a little bit of the success I used to be after and, sure, they nonetheless made me really feel just a little bit cool.
I acquired married, had youngsters, and constructed my profession to the purpose the place I owned and operated a big tennis facility in Connecticut. Neither of my youngsters had a ardour for tennis however that was okay – my son, because it turned out, cherished watches. Mike’s highschool commencement reward was an Omega Seamaster Skilled 300M, the watch Pierce Brosnan wore when he took over the function of James Bond in GoldenEye.
Life was good. However after I reached my late 50s, my relationship to watches remodeled. I fell right into a disturbing new behavior, a vicious cycle whose levels have been: 1) Admire; 2) Purchase; 3) Retire.
I grew to become fluent with the intricate methods concerned with haggling, buying and selling, and flipping in a watch market that was turning into hotter by the day. The phrase, « Is that one of the best you are able to do? » grew to become a part of my vernacular. As did, « One other supplier I purchase from can promote it to me for X. Are you able to get shut? »

I developed relationships with sellers everywhere in the world and acquired of their faces with a stream of questions and calls for. Can you discover me X? How a lot? Are you able to in a single day it? I want it tomorrow.
After all, I did not « want it tomorrow. » I did not want it in any respect. The truth is, generally I did not notably need it, I had simply develop into hooked on the deal.
The subsequent transaction was at all times on my thoughts and the endorphin rush of opening a brand new field had pale. It did not really feel new; it simply felt subsequent.
After I opened a package deal containing my most up-to-date acquisition, I instantly repurposed that very same package deal to ship out one I used to be retiring. Recognize what I might purchased? Who has time for that? I’ve acquired to get this field to FedEx earlier than it closes!
On the peak of my mania, I used to be shifting (in or out) a minimal of two watches every week and speaking with sellers a number of occasions a day. I might examine my apps for brand new releases or tales a number of occasions an hour. And I might developed a severe man crush on Jean-Claude Biver.
What I used to be doing made no sense emotionally and was insane financially. I might usually purchase and promote the identical watch twice – within the span of a month! Within the frenzy, I additionally gave up items that will now be price a fortune: a Rolex Submariner 1680 Crimson and 16710 GMT Grasp II. An Omega Silver Snoopy Award Moonwatch and Ed White Speedmaster additionally got here and went. This went on for about three years.

I additionally let items go that held sentimental worth. These included a Rolex 16710 Pepsi from a German couple who have been my first official shoppers after moving into The Uniform. I traded a gold Rolex Day-Date (with the times in French) that’d been left to me within the will of an previous pal. I even let go of my commencement Datejust – my best remorse.
What the hell was happening? How had one thing that had, all through my life, introduced me a lot pleasure became a worrying obsession that was making me numb? Mid-life disaster? A determined try to flee the stresses of proudly owning a enterprise? Pandemic boredom?
To today, I nonetheless do not know. I did know that one thing needed to change. I wanted to hit all-time low. Which, in February 2021, is precisely what I did.
I had gotten into my automotive having simply bought a classic Explorer – for the third time. As my arms went to the wheel, the glare from the solar hit the crystal and introduced me a sense of panic.

The joy of buying a brand new watch had been changed by the nervousness of being trapped. On the best way residence, all I might consider was, « How can I get out of this? » I used to be too embarrassed to name the supplier and inform him the reality, having pushed him to his knees on the worth, so I wrote the next e mail:
John,
You are not going to consider this however after I acquired residence, my spouse was ready for me with a classic Explorer for our anniversary. Can I probably return the one I simply acquired from you?
Greg
After all, it wasn’t my anniversary, and my spouse wasn’t ready for me with a classic Explorer. John kindly let me return the watch anyway. The truth is, he hadn’t but rung up the sale – by now he knew me.
I wasn’t happy with my habits. From the little I learn about habit, I spotted that purchasing and flipping watches had by some means became an habit, pushing me to do issues I would not do in every other a part of my life.
Is there a 12-step program for watchaholics? Not that I used to be conscious of. So I needed to design my very own manner out.
I began slowly. I started by committing to go away my wrist naked each third day and slicing my communication to sellers in half.

I deleted the watch apps from my telephone and gave up membership in all of my watch boards. I additionally imposed a strict month-to-month watch price range. After three months of sticking with my plan – excluding a number of 2 AM texts to my favourite sellers – my head started to clear and I might curbed my mania.
However as soon as a watch man, at all times a watch man.
To rejoice my sixtieth birthday, my youngsters and their spouses met my spouse and I on the Breitling boutique on Madison Avenue. We have been there to select a birthday watch from my spouse. My first since my restoration.
I selected a metal Superocean 42. White dial. A watch I might by no means owned earlier than!

As we waited to finish the transaction, the salesperson, Sayeef, introduced out a bottle of Veuve Clicquot – our household’s favourite champagne – and despite the fact that it was solely 10 AM, we drank all of it.
As an alternative of feeling cool or profitable – as an alternative of feeling the push of the deal or the numbness of one more acquisition – I felt one thing very totally different. An intense closeness of sharing the expertise with the individuals I like.
It was then that the thought got here to me. As an alternative of shopping for watches only for myself, I might additionally purchase them to commemorate reminiscences of connection and household.

Since my post-Breitling epiphany, I’ve begun shopping for watches to mark particular events and I’ve had them engraved with that individual date. These items will go to family members after I cease ticking. Up to now, I’ve:
– A Rolex Submariner my spouse gave me one Christmas. It should go to my son.
– A Rolex Pepsi GMT that I wore in my daughter’s wedding ceremony. It should go to my son-in regulation.
– An Omega Seamaster I wore in my son’s wedding ceremony. It should go to him.
– A Rolex Batman I purchased when my grandson was born. This watch will go to Olly on his 18th birthday.
As we speak, after I look in my (a lot smaller) watch field, each pillow is residence to a reminiscence that brings an « I bear in mind when… » smile to my face.
Not often does a day go by after I do not ship or obtain a textual content from my son a couple of new launch or an e mail from my son-in-law (sure, my daughter married a watch man) saying a brand new episode of Speaking Watches. Our watch discuss brings me these particular emotions of connection and closeness with my boys.

Like anybody in restoration, I’ve my moments of weak spot. Just lately, considered one of my sellers supplied me a classic Tudor Submariner Snowflake – a watch I might lusted after for fairly a while. The dialogue inside my head started:
I might promote Olly’s Batman to pay for it… However it’s Olly’s particular Batman that you just purchased on his first birthday to provide to him on his 18th… He is solely two. He’ll by no means know. I can get him one thing else… However I mentioned I wasn’t going to do that anymore.
The excellent news is that Olly nonetheless has his Batman. No less than for now.