These references signify what was clearly an inevitable response in opposition to the infatuation with expertise. A lot not like, say, the Centre Pompidou, designed by Renzo Piano, Richard Rogers, and Gianfranco Franchini in 1977, which was actually an necessary materials illustration of the triumph of expertise (and has all the time jogged my memory of Swatch Jellyfish, however I digress). The Pompidou flaunted every thing individuals had beforehand tried to hide with its exterior escalators inside glass tunnels and brightly color-coded and uncovered service programs – strikingly much like right this moment’s method to aesthetics in watchmaking and the give attention to openwork and skeleton dials. However Patek, in its considerably staunch techno-cynicism with regard to wristwatches, opened up an entire new design language for itself within the ’70s. “What Patek was saying was, ‘look what we are able to do, and there’s not even a transparent caseback in sight’” defined Toledano.