In June, Vogue reported that Rihanna had stepped down as CEO of Savage X Fenty. However she’s nonetheless the boss. On Tuesday, August 8, the lingerie model revealed a brand new line of maternity put on and marked the drop with images of Rihanna cradling her son, RZA, whom she and ASAP Rocky welcomed collectively in Could 2022.
“Not ur mama’s maternity bras…designed by @badgalriri, authorized by child RZA #SavageXMaternity,” reads the Instagram caption. The marketing campaign was shot by Dennis Leupold.
In response to Vogue, the capsule is supposed “for mothers and moms-to-be,” that includes three bralette kinds and a graphic tee with sizes starting from XXS to 4X and costs starting from $35 to $60.
“The brand new maternity capsule is about bringing that confidence and luxury to mothers at each stage of their journeys,” Rihanna advised the publication. “I wish to remind individuals that you could nonetheless channel sexiness and really feel good whereas being a mother or father.”
Final month, Rihanna served — emphasis on served — because the face of Savage X Fenty’s Sheer X collection campaign, displaying off her naked child bump. She had confirmed her second pregnancy whereas performing the Tremendous Bowl LVII Halftime Present in February.
Rihanna and Rocky have been protecting of their firstborn’s privateness. They solely shared a TikTok showing the infant in December 2022 as a result of they didn’t need paparazzi to point out his face to the world for the primary time with out their permission. Paparazzi had been lurking round Rihanna, Rocky, and RZA’s cover shoot for British Vogue‘s March 2023 issue.
“It’s the factor you by no means wish to occur,” Rihanna advised the publication. “We get to determine as mother and father when and the way we try this. Finish of story. Throw me to the wolves. Do what you need with me. However he doesn’t have a say in any of this. We’ve been defending him so far and also you don’t have any consent to be posting images or promoting images of my little one, a minor. Get the hell out of right here with that.”