Cécile Guenat, the Inventive and Growth Director at Richard Mille, is a pioneer in the case of watch design. She has captured my full consideration along with her strategy to aesthetics. Guenat can go loopy, however all in good style – and bear in mind, of us, style is subjective (form of), so I do not wanna hear it. Guenat’s audacious palette of tongue-in-cheek design, from Bon Bon to Smiley and now Memphis, is executed all whereas holding the integrity of fabric efficiency and technical watchmaking intact. Her ethos is completely fashionable – speaking to ladies about watches with out speaking right down to them. Sure, I’m nonetheless harping on about this, however actuality bites!