It’s straightforward to examine a watch model having an unimaginable turnaround and soar in recognition, and you could even discover the rise in social media posts or information articles written a few new phenomenon. However, should you actually need to seize the thrill behind one thing superb, then you definitely want to have the ability to see it within the faces of different people. Attending watch gala’s in individual is certainly a lofty privilege, and absorbing the power in a conference centre simply isn’t potential for everybody. The following neatest thing is watching via YouTube, and that’s precisely what Andrew and Kristian Haagen have provided for us. In relation to rising pleasure previously yr, few manufacturers can declare such a rocketing success as Parmigiani Fleurier.
Guido Terreni, who was one of many individuals answerable for the final word success of Bulgari’s Octo Finissimo, took the reins of Parmigiani Fleurier in early 2021. He instantly scrapped their future plans and rebuilt the identification of the model from the bottom up, appreciating the historic facet of the corporate together with conventional strategies and a deep understanding of latest watch collectors. It was only a matter of weeks earlier than the Tonda PF assortment was a longtime path, with a single unifying model that even eliminated the earlier emblem. It was an instantaneous transformation, injecting the beforehand stagnant model with a life that was elegant and minimal.
The brand new Parmigiani Fleurier Tonda PF vary with its wide-open dials and complex, fluted bezels allowed for the identification to maneuver into the ‘stealth-wealth’ class, utilizing supplies like platinum and problems that hid themselves to point out their opulence solely on demand. It’s that considerably humble method which makes for an thrilling mixture alongside heritage and novelty. Remember to watch Andrew and Kristian Haagen take a tour of the newest Parmigiani Fleurier releases and tales at Watches & Wonders 2023.