Ferrari has began accepting cryptocurrency as a mode of fee for its supercars within the US. The automaker plans to do the identical in Europe within the close to future.
Enrico Galliera, Chief Advertising and Industrial Officer of Ferrari has instructed the media that cryptocurrencies have made efforts to cut back their carbon footprint by the introduction of recent software program and a big use of renewable sources.
“Our goal to succeed in for carbon neutrality by 2030 alongside our entire worth chain is completely confirmed,” he mentioned.
In accordance with the Maranello-based supercar maker, the choice to start out accepting crypto funds was taken following requests from the market and sellers as lots of its shoppers have invested in crypto.
“Some are younger traders who’ve constructed their fortunes round cryptocurrencies,” Galliera mentioned. “Some others are extra conventional traders who need to diversify their portfolios. This may assist us hook up with people who find themselves not essentially our shoppers however would possibly afford a Ferrari,” he added.
Ferrari bought over 1,800 automobiles within the Americas area within the first half of this yr. The carmaker has orders properly into 2025.