Make a press release with snazzy sneakers — That’s Not My Age

Photograph: Claire Pepper

In terms of carrying trainers, so far as I’m involved, it’s all the time a query of sport. I’ve by no means purchased into overpriced designer kicks and paying 5 hundred quid for sneakers. What a ripoff. And sometimes these footwear are fairly heavy while you choose them up (examine the worth and quickly put them again down) in retailer. As somebody who performed competitively from a younger age, I’m firmly rooted within the correct sports activities shoe camp. Even now, after I’m extra sedentary than ever – positively one thing I have to work on in my 60th year – I want to stay to respected sports activities shoe manufacturers. Significantly better to go to an organization with the technical know-how, corresponding to Adidas, New Balance, Nike, Salomon and Saucony, to go for trainers that help and cushion the ft, somewhat than being won-over by a emblem. Even in the event you’re solely operating to the outlets.

As a longstanding Sneaker Freak, I’m all the time trying out who’s carrying what. These days, I’ve seen lots of people striding round in Hoka’s brightly colored, supersized sneakers. Extra of a press release than the ever present Adidas Samba – I like a retro style as a lot as the subsequent girl however normcore trainers simply make me wish to go greater, bolder and bouncier. Vibrant and crowd pleasing beats uncomfortable and conformist, any day of the week.

What’s fascinating is that the Royal School of Podiatry has endorsed 10 of Hoka’s trainers (extra particulars HERE).

That is the primary time a footwear model has been accredited  by the Royal School – so I spoke to the Martin O’Connor, head of communications, who instructed me that the product has to fulfill excessive requirements to achieve an endorsement. Hoka footwear have been assessed by a panel of consultants and put by way of a podiatric benefit take a look at, ‘ We don’t actively wade into endorsements – not in a product placement means however we do it by way of professionally accredited schemes. What’s satisfying is that that is nearly Hoka’s orthopaedic footwear and from a medical perspective the school has made a judgement that this product will assist folks.’

Whether or not you’re a critical runner or an city walker, that is excellent news for comfortable shoe-lovers. My ft have been a bit troublesome recently so I’m tempted to provide Hoka a strive. Out there from M&S, Sweaty Betty, Urban Outfitters and Nordstrom within the US.

Make a press release along with your sneakers:

STYLE NOTES

Summer time costume loaned from M&S (final yr’s assortment). Knitted tank, Essentiel Antwerp (final yr’s assortment). My very own Asics trainers (final yr’s assortment).

That’s Not My Age is supported by its viewers. While you buy by way of hyperlinks on our web site, we could earn fee on among the objects you select to purchase.