Lewis Highway Creamery’s 10 Star Licensed Salted Butter has gained worldwide recognition and named the 2023 sofiTM Product of the Yr, on the Summer season Fancy Meals Present in New York Metropolis.
The award is offered to a single product yearly at The Specialty Meals Affiliation’s (SFA) sofiTM Awards. Bestowed since 1972 they’re a high honour within the $194 billion specialty meals trade.
“Judging was carried out by a panel of 400 meals consultants, and for a product that originates on our farms within the Waikato to win the key award at a present in NYC is a big accomplishment. We’re extraordinarily proud,” says Jason Clemens, Lewis Highway Creamery’s Common Supervisor.
The 2023 sofiTM Awards recognised a Gold Winner in every of 53 specialty meals and beverage product classes. Merchandise have been judged on style—together with flavour, look, texture, and aroma—ingredient high quality, and innovation on the prestigious Rutgers Meals Innovation Heart. Almost 2,000 merchandise from home and worldwide makers have been entered into the 2023 competitors.
“It’d seem to be there’s not a lot you are able to do with only one ingredient and a sprinkle of salt – however once you put the time into nurturing the soil, grass, and animals it actually shines by ultimately product, and we’re completely delighted that the distinction in our butter has been recognised in a blind tasting at this stage,” says Lynette Maan, from Lewis Highway Creamery.
The grass-fed, historically churned butter is made out of cream solely off Lewis Highway’s mother or father Southern Pastures’ personal farms, which meets stringent and independently-audited 10 Star Licensed Values that cowl grass-fed, free-range, animal welfare, environmental sustainability and local weather change mitigation standards.
The Lewis Highway Butter was blind-tasted towards different class winners for the 2023 sofiTM Product of the Yr Award, which was chosen by patrons through nameless tastings, and introduced on the Summer season Fancy Meals Present on June 27 in New York Metropolis. The Summer season Fancy Meals Present is the biggest B2B-only specialty meals trade occasion in North America.
“The sofiTM Awards acknowledge the most effective, most revolutionary merchandise within the Specialty Meals Business and the artistic, passionate individuals who make them,” mentioned SFA President Invoice Lynch. “Successful a sofiTM Award can open doorways to new markets and expanded enterprise alternatives for the winners, which is central to the SFA’s work on behalf of its member makers and producers.”
Successful a sofiTM Award creates added publicity for merchandise with meals patrons from high names in supermarkets, specialty retailers, foodservice, distributors, and the media.