What We Know
German product design powerhouse Braun and British style home Paul Smith are again with one other collaboration – this time that includes Swiss ETA actions.
Watch primary (BN0279SLPS) is a 40mm matte silver chrome steel two-hander with small seconds and date, powered by an ETA 2895-2 motion. Watch quantity two (BN0279GNPS) can also be 40mm, however is available in a matte gunmetal stainless-steel case with a rainbow sweeping seconds hand and date at three o’clock. It is powered by an ETA 2892A2 motion. Each watches have open casebacks exposing the actions.
There are simply 100 of every reference being produced. And they’ll set you again $950.
Now if we glance again on the first analog watch Braun made in 1989, it was, you guessed it, loads smaller. The AW10 was a easy three-hander measuring 33m. It was truly created to mirror Dietrich Lubs and Dieter Rams imaginative and prescient of performance and legibility. Maybe this factors to the truth that in 2023 we simply want greater font sizes? Our eyes are getting weaker? Display fatigue? I am unsure. You should purchase a contemporary model of the AW10 for $300 here.
I choose the Braun AW20. Tony Traina as soon as argued that it bore the very best date window of all time? Huge if true.
Again to those new 40mm automated references which have Paul Smith stamped on the dial at six o’clock. The look is clear and minimal appropriately. These designs by no means stray too removed from the unique product.
What We Assume
Braun is definitely a low-key collab king. Having partnered with Off-White and Highnosbiety, it’s no stranger to the facility of hype. However working alongside Paul Smith is actually a strategy to catch a barely completely different demo – a bit of extra grown up, a bit of extra polished, a bit of extra, « I put my shirts away as quickly as I get them again from the dry cleaners and cling them by colour and event. »
The Braun collaborations by no means deviate an excessive amount of from the core design tenets of Dieter Rams. They’re cool and clear and minimal.
It is perhaps a bit of difficult to persuade anyone to spend $950 on a Braun watch, however hey these are restricted editions and include automated actions and a #menswear seal of approval by the creator of #menswear himself: Paul Smith!
Mannequin: Paul Smith + Braun BN0279
Reference Quantity: BN0279SLPS; BN0279GNPS
Case Materials: Stainless Metal
Dial Colour: Gray
Water Resistance: 5ATM
Strap/Bracelet: 22mm black PU strap
Caliber: ETA caliber 2895-2; ETA 2892A2
Features: Hours, minutes, small seconds; hours, minutes, sweeping seconds; date
Diameter: 25.6; 25.6mm
Energy Reserve: 47 hours; 42 hours
Frequency: 28,800 vph (4Hz); 28,800 vph (4Hz)
Jewels: 27; 21
Pricing & Availability
Availability: twenty eighth November
Restricted Version: 100 of every
For extra, click here.