TORONTO — Expertise firm Sq. has crunched the information from 1000’s of bars and eating places throughout Canada utilizing its instruments and providers to disclose the drink of the summer season – the margarita.
The tequila-based traditional is a favorite of Canadians coast-to-coast, with demand for the cocktail is up 57 per cent between June 1 and July 9 in comparison with the identical interval final yr.
The second-most fashionable cocktail is the mojito. Regardless of coming in at a distant second, the cocktail noticed progress in demand outpace the margarita, up 58 per cent over the identical interval in 2022. Rounding out the highest three is sangria, which noticed nine-per-cent progress in demand year-over-year.
“It’s not even shut. We checked out [more than] a dozen of the most well-liked cocktails, and demand for margaritas in Canada thus far this summer season has been near double that of the subsequent hottest drink,” says Ara Kharazian, Analysis & Knowledge lead at Sq.. “Summers are an extremely busy time for bars and eating places in Canada and they need to benefit from know-how to drive gross sales and convey extra prospects in. Companies can increase cocktail gross sales by providing shoppers attractive reductions and promotions. Instruments like Sq. Advertising enable sellers to leverage analytics to advertise their choices, whereas loyalty applications can reward long-time regulars and improve repeat visits by as much as 40 per cent.”
