[ad_1]
Australian model Eubi dove head-first into the launch of its swimwear within the Lion Metropolis, celebrating with a pool social gathering at Orchard’s hip Lloyd’s Inn, full with a bar and the chance for its fashion-savvy company to strive on and buy its coveted swim shorts.
The model’s latest collection of daring, vibrant, and enjoyable prints displays the laidback spirit and quirky sense of humour present in its homeland — suppose subtle motifs of anchors, pineapples, or flamingos, in a range of hues, from various shades of blue and charcoal to candyfloss pink and lemon yellow.
Don’t let the sense of enjoyable idiot you, although; the swimwear has some seriously functional features, together with flattering matches, four-way stretch for additional consolation, useful pockets, and additional assist within the crotch space — the whole lot the model’s founders felt was missing in men’s swimwear after they began Eubi.
The model’s playfulness can also be mirrored within the promoting for its newest assortment too, which contains a pool-party scene of a trio of males stripping right down to their Eubi swim shorts, diving and dancing synchronized fashion, to the catchy chorus, ‘You, you, you, you, you swim with Eubi’, which for Singaporean locals, interprets to ‘Eu-yong with Eubi.’
For its Singapore launch, Eubi additionally injected a little bit of Singlish (and humour) into its publicity—together with the phrases ‘Free the Jiao!’, ‘Don’t say Bojio’ and ‘Xi Gua candy Sia’ for its watermelon trunks.
“We’re thrilled to convey Eubi to Singapore and supply our distinctive vary of swim shorts to the town’s fashion-savvy and adventurous crowd,” says Melvin Chee, Eubi’s co-founder, and CEO. “Our aim is to supply high-quality swimwear that’s not solely enjoyable however purposeful, plus [gives you] a lil’ additional room to maintain your ‘different’ goodies snug whenever you’re out making a splash.”For all orders over $120 or extra, delivery to Singapore is free and can arrive inside 1-3 days. However that will help you have fun Eubi’s launch, they’re additionally providing a 15 per cent site-wide discount till the top of March.
For extra trend reads, click on here.
[ad_2]