Elon Musk Dragged For Vowing To Rebrand Twitter As ‘X’

For the primary 15 years of its life, Twitter was by no means precisely a relaxed place, but it surely was, for essentially the most half, dependable. Any main modifications Jack Dorsey and his staff got here occasionally. Then Elon Musk received his mitts on it. These days not a lot time goes by with out chaos reigning. It’s been a couple of weeks for the reason that weird Twitter meltdown that led to a surge in Bluesky sign-ups, to say nothing of Mark Zuckerberg’s not-quite-“Twitter killer.” So he determined to throw one other monkey wrench into the cogs.

As per The Verge, late Saturday evening Musk had a cryptic announcement, as one does that point of the week. “And shortly we will bid adieu to the twitter model and, progressively, all of the birds,” he wrote. A pair minutes later he turned slightly clearer, form of, writing, “If a ok X brand is posted tonight, we’ll make go dwell worldwide tomorrow.”

Certain sufficient, Musk later confirmed throughout a clumsy, silence-filled Twitter Areas cling that he was ditching the Twitter identify and rebranding as, merely, “X.” The change was coming quickly, too, with him vowing that “we’re reducing the Twitter brand from the constructing with blowtorches.”

Musk additionally teased what could or could not wind up being the brand new brand.

When (if?) the identify/model change comes, it’s going to carry an finish to a 17-year period that reshaped how social media works, and even noticed the corporate including a noun and a verb to the English dictionary. Whether or not or not what individuals do on X will nonetheless be referred to as “tweeting” stays to be seen.

Musk’s posts in regards to the rebranding featured replies from the same old blue-checked sycophants. For a lot of others, it was yet one more likelihood to pull the second-richest particular person on the planet on the service he owns.

Some puzzled why the proprietor of House X loves the letter a lot.

Others noticed it not as an thrilling change however as yet one more demise knell for a once-thriving firm.

Some weren’t precisely optimistic that Musk might make it work.

Others noticed it as simply one other dumb rebrand from one other questionable company leader.

There have been loads of miscellaneous jokes.

As of this writing, Twitter continues to be referred to as Twitter. That will change by the point a few of you learn these phrases. When (once more, if) it does go away, pour one out for an actual one.

(Through The Verge)