Raman Kalra is the founding father of The Watch Muse weblog and has kindly agreed to share a few of his articles with us right here on Quill & Pad.
Cartier is a luxurious items conglomerate that designs, produces and sells its merchandise. Nonetheless, you’ll discover that any description will record it as a jewellery model earlier than a watch model. This places into perspective what Cartier has achieved with their watches, they’re undeniably distinct and attraction to each the broader client and watch lovers.
Everyone knows what they appear like, all of us have our personal ideas on them and due to this fact, it’s no coincidence that in keeping with Morgan Stanley, Cartier ranks 2nd in complete estimated income in 2022, second solely to Rolex.
The most effective-known fashions is the Cartier Santos. Holding declare to being the primary wristwatch for males ever produced, it stays the sporty staple of their assortment. It feels as if there was a renewed curiosity in Cartier and the Santos extra particularly in recent times, however I nonetheless suppose there’s room for this watch to be understood by extra folks. I say this as a result of I’m that individual.
Beforehand, I appreciated the Santos from afar, however these days, one thing has clicked, and this watch has jumped up in the direction of the highest of my want record. By sharing my impressions and emotions, I’m hoping it could do the identical for you.
Right here I’ll have a look at the Santos de Cartier in-depth and have a look at the way it has achieved such a standing within the watch group. Additional, are there areas the place I feel there could possibly be enchancment?
It isn’t essentially the most conventional sports activities watch, however must you think about it over others from Rolex and Omega? Santos de Cartier shall be known as ‘Santos’ going ahead for simplicity. There are different fashions such because the Santos Dumont, which is impressed by the unique mannequin, and the Santos Galbée, but when referenced it will likely be said.
Temporary Historical past
The Cartier Santos has a really wealthy, lengthy historical past; as soon as understood, it helps you admire it past the timeless design. It started in 1904. Louis Cartier, the grandson of Louis-François Cartier, was managing the Cartier department in Paris. One in all his shut associates was the Brazilian aviator Alberto Santos- Dumont. Born right into a rich household of espresso producers, Santos-Dumont ended up dedicating himself to the early improvement of plane in Paris.
By means of his assessments, Santos-Dumont was utilizing a pocket watch which was lower than splendid when checking timings. This inconvenience led him to satisfy with Louis Cartier, asking him to supply a wristwatch that will be extra handy. Cartier responded, designing a watch with a leather-based strap that could possibly be worn on the wrist. Not would Santos-Dumont must take his fingers off the yoke
The Santos was born. The pilot’s watch was born. The wristwatch for males was born.
The aesthetics had been very a lot in step with what we all know of the Santos at present, because it was designed with a sq. bezel, a white dial, and Roman numerals. Santos-Dumont was very happy with the result and wore the watch on each check going ahead. It was 1906, nevertheless, when the invention gained wider recognition. Aviation was of nice curiosity on the time, and he grew to become the primary individual to be filmed flying an plane.
Being extensively recognized round Europe, the media consideration Dumont generated led to folks noticing what was strapped to his wrist.