This is a fully surprising story that none of us noticed approaching what was in any other case an bizarre Thursday in August (typically the sleepiest month within the watch trade). Information has simply damaged that Rolex is buying famend retailer Bucherer. You learn that appropriately. After a virtually 100-year-long approved retailer relationship between the 2 manufacturers, Rolex will now turn out to be proprietor of Bucherer.
Clearly, there are tons of questions raised by a narrative like this, and we’ll proceed to replace as we be taught extra, however there are some things that we do know by way of the announcement that got here from Rolex this morning.
As many know, Rolex additionally owns the Tudor model, which equally operates as an impartial entity with its personal CEO and manufacture in Le Locle. Time will inform how the construction between Rolex and Bucherer will present itself on this new possession construction with the worldwide retailer.
In accordance with the press launch, Bucherer operates greater than 100 areas globally. Fifty-three of these areas retail Rolex and 48 retail Tudor. Bucherer additionally serves as an official after-sales service middle for each manufacturers.
It’s value noting that Bucherer also owns Tourneau, which it bought again in 2018.
That is large information in our trade, and we might be monitoring it as issues progress. Persist with Hodinkee for extra updates as they arrive in.