After I consider Grand Seiko, my thoughts goes to 3 locations. First, its estimable mechanical watchmaking, empowered by the tried-and-true household of 9S calibers, the class by which Grand Seiko encounters the vast majority of its competitors. The second is high-end quartz, an esoteric space of luxurious watchmaking by which Grand Seiko has few friends. And final, however definitely not least, there’s Spring Drive, the class by which the model hasn’t any friends. I feel we will chalk up plenty of Grand Seiko’s current success to the consistency of its design throughout these disparate classes. That, and the unwavering strategy to imbuing its merchandise with the Japanese interpretation of craft, make GS attraction to collectors in a method that Swiss manufacturers actually can’t.
