Presentation model varies all through the enterprise world as completely different corporations, industries, and even particular person workers interact in particular techniques to disseminate data. A presentation designed to sway the board of a multinational company to scale back its carbon footprint must be wildly completely different from a design agency presentation pitching a brand new aesthetic for the 2026 Samsung frameless 8K tv.
There are numerous methods to strategy making a degree, from utilizing metaphors and allegory to counting on info and statistics. However regardless of the methodology, the particular person or group making the presentation must select a mode for construction. That is the place one focuses on strengths and the aim. There are as many as 13 in style presentation varieties that can be utilized as a template to construct an attractive (and hopefully convincing) presentation.
The variations for kinds of displays embrace interactive, visible, freeform, persuasive, and storytelling, with others named extra for a way the presenter acts just like the coach, teacher, connector, director, knowledge scientist, or the nearer. There are even kinds named after individuals (Lessig and Takahashi for instance) showcasing kinds formulated and championed by enterprise leaders and used to nice success.
All the kinds give attention to what must be conveyed, how the individuals listening to the presentation ought to react, and what kind of setting the presentation is prone to be in. The biggest takeaways from every presentation model could also be fully completely different, from making an attempt to cowl loads of data (knowledge scientist and Lessig), to convincing individuals to vary their opinions on a subject (persuader), or inviting individuals to take motion (interactive, coach, nearer, and freeform).
When you think about that sharing data, convincing individuals, and getting individuals excited can take many paths, then it isn’t stunning to see the number of watches and advertising within the watch business. It doesn’t matter what kind of watch is being mentioned, there are quite a few manufacturers approaching the concept of promoting that watch in fairly presumably each single one among these methods. What’s extra, some manufacturers have completely different methods for a similar kind of watch inside its personal catalogue.
One thing I’ve observed is that for the excessive complication items – like perpetual calendars and minute repeaters – there are sometimes a couple of completely different approaches, even within the bodily watches themselves. As an alternative of a presentation model, the watches tackle kinds that enchantment to completely different sectors of the collector group.
With minute repeaters I’ve observed three predominant methods of visible presentation: the Peacock, the Technical Marvel, and the Secret Agent. The “Peacock” consists of all of the minute repeaters which have grand engravings on the dial, automatons (particularly the racy ones), or are encrusted with treasured gems and métiers d’artwork. The main target is on grabbing consideration with glitz and glamour, and the minute repeater performs second fiddle as a bourgeoisie additional.
A “Technical Marvel” is simply that: a watch that highlights the mechanism in a roundabout way, both by showcasing the whole mechanism on the dial facet or opening the dial to point out some side of the minute repeater. Usually these watches are adorned with tremendous ending, however the focus is on the mechanism and its perform. Typically the one seen elements are the hammers and gongs with extra of the mechanism seen on the rear of the watch, however we will nonetheless admire the motion and engineering in a roundabout way.
That brings us to the “Secret Agent,” a minute repeater that appears like a easy, typically very traditional and understated watch that simply occurs to have a little bit button or slide on the facet of the case. Anybody who isn’t actually into mechanical watches would have completely no thought that it’s the most intricate watch cash should purchase or that it makes a beautiful sound when the slide is activated except the wearer particularly chooses to disclose that data.
A majority of these watches are for private appreciation, with some makers not even showcasing the repeater mechanism on the rear as will probably be hidden beneath the dial. That’s the reason the Secret Agent is the head of haute horlogerie: it exists for its personal sake, not for that of others.
That is completely exemplified within the newest providing from A. Lange & Söhne. The brand new Richard Lange Minute Repeater that debuted at Watches and Wonders 2022 is the proper Secret Agent minute repeater and the primary repeater within the Richard Lange assortment. It stands out not solely as probably the most traditional minute repeater made by the model, but additionally as arguably good for most well-liked discretion in a single’s personal horological opulence.